MATTER BY SNØHETTA

LAUFEN returns to Salone del Mobile, unveiling a stand designed in collaboration with the Norwegian transdisciplinary studio Snøhetta.

 

In addition to the installation at LAUFEN space Milano, from 16 to 21 April LAUFEN will be exhibiting at the bi-annual International Bathroom Exhibition at Salone del Mobile, Milan with a new brand presentation by Snøhetta.

Entitled Matter, the Norwegian transdisciplinary studio Snøhetta explores the tactile allure of the natural raw materials of ceramics, alongside the metallic elements of the fittings, and dramatically contrasts it with the innovative sophistication of LAUFEN’s high-tech manufacturing and design ethos.

The dynamic interplay is vividly brought to life for visitors: the raw materials of ceramics and fittings are represented by wall panels crafted from clay plaster and brass, evoking a sense of nature and warmth. Amidst this backdrop, LAUFEN’s latest bathroom collections – MEDA, Kartell LAUFEN, and ILBAGNOALESSI, alongside the innovative SMART bathroom – command attention, displayed on towering, industrial-style shelving.

In a commitment to sustainability, LAUFEN’s exhibit is designed with a circular approach, ensuring as many materials as possible are reused within Milan or designated for subsequent applications. This dedication to material lifecycle is a shared ethos between LAUFEN and Snøhetta, which has placed sustainability in architecture and a sensitive approach to landscape and resources at the centre of its work since its foundation.

The Laufen presentation continues at Salone Del Mobile
SALONE DEL MOBILE
HALL 10 STAND B21-C16
RHO FIERA MILANO
TUESDAY, APRIL 16 - SUNDAY, APRIL 21
0930-1830 H